![]() Last week, Drunk Elephant, a one-time Sephora exclusive, announced it was making its way over to Ulta Beauty. Priya Rao How indie brands are going bigger We have to tell those stories, and to highlight not only great brands and great influencers at Ulta Beauty, but also people that are having a great impact,” said Kimbell. “As the largest beauty retailer, the connection we have with our roughly 35 million guests and members in our loyalty program is significant. (McCammond has since resigned.) Naturally, it has also increased its Black-owned brand assortment. It also pulled ad dollars from Condé Nast-owned Teen Vogue over new editor Alexi McCammond’s past tweets, in March. Ulta Beauty has been quite public on its progress, as well it posted its stance on hate and highlighted Trans Day of Visibility on Instagram. It plans to do similar programs on an ongoing basis. Held in April, the five days of programming included group training “chat-ins,” live sessions (that were all recorded for distribution later) and resources for all of its 8,800-plus corporate, store and distribution center employees. “We have set very clear and tangible goals for our organization and work so that we’re pushing to do even more to elevate diverse voices,” said Kimbell.Īn internal example of that was Ulta Beauty’s first-ever Diversity Week. Other input came from celebrity stylist Mecca James Williams, among others. The Muse 100 list was selected by Ulta Beauty executives and its DE&I counsel, with input from Tracee Ellis Ross, who is the founder and CEO of Pattern Beauty and the a diversity, equity and inclusion advisor for Ulta Beauty. The ads ran across, on social media, and during select television spots such as during “The Today Show” and “Good Morning America.” The first iteration of the Muse platform was via its media advertisements featuring beauty executives like Lisa Price, founder of Carol’s Daughter. At the time, Ulta Beauty planned to double the number of Black-owned brands in its merchandising assortment, amplify Black voices in media through its Muse platform, create better in-store experiences and offer more career advancement opportunities for associates. In Kimbell’s mind, the Muse 100 is a continuation of the beauty retailer’s $25 million commitment to diversity, equity and inclusion, unveiled in February. ![]() We fully understand our responsibility to lead in this important space, and this is a milestone in our journey,” said Dave Kimbell, CEO of Ulta Beauty. Diversity, equity and inclusion are very much in our DNA, and it’s baked into our mission. “Ulta Beauty is a values-based, purpose-driven company. They Muse 100 will also be featured across Ulta’s marketing touchpoints. ![]() ![]() Each honoree will receive a $10,000 grant to accelerate their work and influence, making Ulta Beauty’s total contribution over $1 million. ![]() Across the beauty founder space, many of the honorees on the list are from brands that are not yet sold at Ulta Beauty, such as Diarrha N’Diaye-Mbaye, Ami Cole founder and CEO, and Jamika Martin, founder of Rosen Skincare. The full list is made up of 10 categories: “Makeup Magicians,” “Hair Raisers,” “Style Setters,” “Well Makers,” “Story Shifters,” “Culture Creators,” “Luminous Leaders,” “Executive Excellency,” “Fearless Founders” and “Next Gen Muses.” It includes model and advocate Bethann Hardison, writer and activist Michaela Angela Davis, and Marley Dias, the 16-year-old founder of #1000BlackGirlBooks. Comprised of a wide-reaching swath of women, men and non-binary individuals, these changemakers’ reach goes beyond beauty. On Wednesday, Ulta Beauty announced its Muse 100, a group of 100 honorees driving positive change across DE&I initiatives in their personal work. ![]()
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